Practical Article Marketing Tips - Pitfalls and Myths

Posted on | March 9, 2009 |

With so much information circulating around the Internet, it’s no surprise that people have a tough time figuring out myths from facts when it comes to matters like article marketing. Here are common article marketing myths currently making rounds on the net:

MYTH #1: Article marketing = Much ado about nothing

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Reprinted articles won’t bring any benefit because they only get indexed as supplemental pages.

Chances are, if you write and submit quality articles and get accepted by a large ezine with half a million subscribers, your articles can be highly listed in major search engines, not just as supplemental pages.

MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” It is rather those malicious duplicate content that WILL suffer a duplicate content penalty. If that is true, all article directories would have been banned long ago.

If you try to market yourself by following these article marketing myths, you’re likely to make some serious mistakes. Article marketing, when done correctly together with search engine optimization, can drive lots of free targeted traffic to your site and eventually generate sales.

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